RESULTS

iHeartMedia’s New York City radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Center for NYC Neighborhoods

Situation:
Goal is to keep home ownership within reach for middle & working-class families. Build new opportunities for affordable home ownership. Support senior home ownership.

Solution:
TTWN spots running in markets where higher levels of scam activity across New York State. Spanish station used for TTWN as well. Get connected with Nina Del Rio on LITE-FM discussed affordable housing, fraudulent real estate practice and more.

Strategy:
Power of Sound

• Ability to spread word in an organic, longer talk format
• Increase phone calls and website visits to agscamhelp.com

Power of Proximity

• Spread the word about fraudulent real estate practices in areas most effected
• Increase awareness with Hispanic community

Results:

• 10% increase in phone calls and website views
• 2X brand recall

“Center for NYC Neighborhoods saw a 10% lift in website visits and phone calls throughout our campaign with iHeartMedia.”

– Sage Erskine, Center for NYC Neighborhoods

AIDS Healthcare Foundation

Situation:
AHF wanted to promote their Wellness Center & a STD Free summer. The Wellness Center also offers free STD testing hours & wanted to increase testing. Remind people the facts about STDs & remind people to “Know Their Status”

Solution:
Reach the African-American and Hispanic audience in the 5 boroughs especially males and millennials

Strategy:
Power of Moment

• Fully Integrated campaign using iHM in July & Aug on Power 105.1

Power of Influence

• The Breakfast Club live on-air messaging to connect with their audience
• Live messaging air in other DJ’s day parts to engage all audiences

Results:
25% increase in traffic year over year. Program has been expanded to other Breakfast Club markets.

“Our AHF Wellness Center received a spike/increase in their STD testings and significantly attributed a 25% increase during the Summer 2015 from hearing The Breakfast Club messages on Power 105.”

– Chris Grace, AIDS Healthcare Foundation

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